PFI Mega Life Ties Up With; Launches Customer Service Conversational Experience on Web and WhatsApp

The AI-powered insurance chatbot ‘Meli’ is available on both web & WhatsApp and supports English and Bahasa.

October 7, 2020: PFI Mega Life Insurance, a joint-venture between Prudential Financial Inc. and Indonesia-based CT Corpora, launched a customer service conversational experience ‘Meli’ on Web and WhatsApp channels, in collaboration with, a leader in Conversational AI technology. The AI-powered conversational experience empowers the PML customers with multiple self-service options and supports both Bahasa and English languages.

Samdarshi Sumit, the company’s Chief Executive Officer and President Director, said PFI Mega Life Insurance is focused on simplifying the Insurance servicing & purchase experience for Indonesian customers by leveraging new age technologies whilst retaining the human connect. “In line with our mission to Protect Dreams, we want to create intuitive and seamless conversational experiences for our customers and prospects, empowering them to interact with us 24 * 7, from the comforts of their home,” said Sumit.

Meli, the AI-powered conversational chatbot, is well equipped to help customers with details about their policies, fund value, fund type, date of payment, and premium amount, among others, in an engaging experience. In addition, customers can also download their ePolicy statements, request for a callback, know more about insurance solutions, or get suggestions on articles. Meli is designed to handle thousands of customer queries at any given time.

Speaking about the launch of Meli, Shridhar Marri, CEO & Co-founder,, said, “The conversational design and AI-powered solution would make it very easy for customers to get information on the go. Our self-help chatbots are enabling companies to engage with customers at scale and deliver a frictionless customer experience.”

Users can start interacting with Meli on WhatsApp by saving +62 811-9790-0111 as a contact number and texting the word “hi” or visit for a richer mobile experience.

In the last 3 years, has built intelligent conversational solutions to help companies generate more leads, increase user engagement, and improve customer satisfaction. Besides PFI Mega Life Insurance, the company works with leading brands like HDFC Bank, ICICI Bank, SBI Cards, Airtel, and Max Life Insurance, among others, to automate various business processes.


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